The best part? Inbound marketing consists of entirely organic leads, so it relies on brains rather than budget. When consumers find your company this way, it has a stronger influence on their future marketing decisions and their feelings toward your business in general. When done correctly, inbound marketing can return dramatically better results than traditional marketing that disrupts prospects rather than giving them an open invitation to engage. The content provided by inbound marketing is educational, entertaining, and welcomed by consumers. These methods make you attractive to customers because they don’t make people feel like they’re being sold to. Instead of “renting attention,” companies employing inbound marketing focus on new methods geared toward building awareness, developing relationships, and generating leads. Whereas outbound marketing seeks out customers, inbound marketing focuses on visibility, so potential buyers come to you. Inbound marketing is a strategy that utilizes many forms of pull marketing-content marketing, blogs, events, search engine optimization (SEO), social media, and more-to create brand awareness and attract new business. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue. Inbound marketing, in simple terms, is the process of helping potential customers find your company.
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